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Telemarketing Programs Manager

Sales/MarketingPosted 19 days 18 hours 50 minutes ago. Viewed: 30 times.

Description

General Summary:



Responsible for managing all facets of telemarketing programs.







Essential Duties and Responsibilities:



Evaluates and recommends internal and external telemarketing resources for both in-bound/outbound direct marketing programs.

Supervises external telemarketing resources and manages all facets of relationship, program support, training, process, systems, reporting, and performance/ROI tracking.

Works closely with Field Market Managers to integrate outsourced telemarketing resources with direct sales telemarketing blitzes, tracking, and reporting efforts.

Integrates inbound/outbound TM channel into multi-touch campaigns with direct mail/email, advertising, and web marketing to maximize sales, lead generation, and appointment setting.

Defines list segmentation criteria and filters to maximize response/appointment rates with target market. This will also require working with other marketing managers and database stakeholders in creating systematic approach to updating systems and prospect database.

Serve as liaison with TM firm and XO departments in identifying CRM, Opportunity, Customer Care handoffs and reporting interfaces and ensuring that they are functioning properly.

Ensures that Siebel/Linx system is updated by direct sales channel with sales and pipeline activities associated with telemarketing/telesales programs results.

Responsible for analyzing telemarketing tracking, survey completions, and weekly reports to find opportunities for improvement.

Assists in integrating telemarketing resources into Web based demand creation activities to improve customer experience, operational efficiency and back-end integration into XO lead, CRM, and order processing systems.





Knowledge, Skills and Abilities:



Well organized with demonstrated program/project management skills.

High energy self-starter experienced in leading teams in a matrix management environment.

Experience developing and managing budgets ranging from $10,000-$1mm+.

Strong analytical & computer skills with Microsoft Office and Access expertise.

Strong interpersonal, communication, and presentation skills



Minimum Qualifications:

Education: Bachelors degree in marketing or related fields. MBA is a plus.





Relevant Work Experience:



Minimum 3-5 years experience working in B2B direct marketing and telemarketing with up to 10 years overall marketing experience.

Experienced in managing telemarketing vendor and understanding of best practices for b2b lead qualification.

Experienced in list selection, analysis, segmentation and working with list brokers.



Supervise Staff, YES

1 position (TBD)




Industry: Telecommunications
Discipline: Strategy & Bus Dev
Experience: Less than 5 Years
Level: Manager
Compensation: $100K+
Company: XO Communications

Contact information

Apply Online at TheLadders.com